Economy is changing, people are getting fired, forced out of business, faling in to debt and so on. Eventhough this is happening all around us the consumption are still increasing insted of declining, how is this possible?
Why does people continue shopping eventhough they know that the economy is changing for the worst.
A possible explenation is that people belive the economy will change for the better within a short period of time. Once more they will find them self on the top of their game. If this scenario would turn out to be correct, they may argue that it’s only foolish to stop shopping.
Shopping inspite of the economical sitution may by some people be seen as helping the economy back on it’s feet. Instead of holding on to there mony, they choose to spend them at local stores, putting them self in a situation which there is no way out of. Insted of "helping" the economy back on it’s feet, they become a victim of the recession and falls into the debt when they loose their income, which is quite possible in these times.
A major cause to the consumption increase, is that it becomes a drug. People that once have started shopping often get hooked and can not stop. It does not matter if the economy takes a turn to the worse, the need of being able to walk outside and buy whatever they want still exsists.
As sure as shopping becomes a drug it gives us a glance into the main cause of this phenomenon. In a time of economical hardship, for many of us consumption becomes a way to escape our thoughts and troubles. Beeing able to buy the same things as our friend´s, not needing to stand on the sideline saying “I can’t afford it”, gives us a feeling of worth and happines n that instant. But when we get home our problems once more surfaces in our heads, the answer is once more to go outside and buy something that we really don’t need.
Finding the right reason/reasons to the consumption increase during a time of financial hardship, is not an easy task. The causes that has been discussed – consumption in the belief that the economy will change, consumption as a way to help the economy back on it’s feet, consumption as a drug, consumption as a way to forgett all our troubles – in this short text is a way of answering the question asked in the title. I’m sure you can find many more causes to answer this question, however I belive that these causes are of importance to many, when discussing the reason for this phenomenon.
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Hi Hanna!
This was easygoing and fun reading. I can really relate to how you are thinking!
I think your examples/solutions/ explanations that you bring forward in this analysis are very good, and very understandable.
The introduction is very clear and easy to understand. The two following explanations, that people think this will pass and that they spend all their money on local businesses, are quite possible!
When you reach the third explanation – the one about "shopaholics" – you hit a nerve that is really something to discuss a bit more! As you deepen your thoughts about this “In a time of economical hardship, for many of us consumption becomes a way to escape our thoughts and troubles” I am really on board. This is really a cause.
Why not concentrate more on this issue, and the one about ignoring the recession (the first example), since the analysis is suppose to be quite short? Or give more concrete example of the naivite or the whole shopping lifestyle with all the fashion blogs and so on? Correct me if I am wrong but it seems like you yourself really have more interesting opinions about this! But of course, just as you point out in the end – this is only a fracture of what can be disussed or seen as explanations.
And, I like the way you have summed up your discussion in your last paragraph. Otherwise I have nothing else except some small spelling- and grammatical mistakes to bring forward. For example: see the second paragraph: “explenation”.
Good job! / Sandra
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